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The comprehensive survey on the profession of architectural visualization can be found here: If you have worked with rendering studios you probably know you can get cheaper renderings from countries like China and India, downside can be the quality control and all the time spent managing the process to get the results you want. Obviously, every studio is different and prices vary, but usually the studios that are producing higher quality work, are charging more. While standard 3D animation costs anywhere between US$5000.00 USD and $10000.00 USD, you could expect to pay a fair bit more depending on duration and complexity of video. This is an average price you could expect that paying in this range as being fair for small to medium projects, large projects range from $3,000.00 USD onward depending on the project. In a 2009 worldwide survey, performed by CGarchitect (most influential and reputable online magazine/community focusing on architectural visualization), the average price charged for a high-quality 3D architectural still image is between $1000.00 USD and $2000.00 USD. One resource is the 2009 CG architect survey and the information could be interpreted as follows: In the architectural visualization profession there isn't any "defacto" standard and many studios are good at the old "Bait and Switch" to lure you in. If you are an architect practicing in Washington State you may show clients the published price surveys that would indicate where you where within the reported percentile and is a good litmus test of your fee structure compared to the rest of the market.
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In addition giving some context for your price and demonstrating that it is reasonable is often times necessary. It can be difficult to give pricing while trying to make sure that what you are providing pricing for is what any competition is providing pricing for.
#Architectural rendering prices professional#
No matter what professional field you are in, inevitably you will be asked to provide or even justify the cost of your services.